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Blog

The New Empowering Main Street in America Act.

VerifyInvestor.com

In our recent blog post reporting on the Securities and Exchange Commission’s (SEC) 43rd Annual Small Business Forum, we discussed several challenges small businesses and startups face, including (not limited to) capital raising restrictions, compliance costs, equitable access to capital, and the definition of “accredited investor.” 

Legislation recently introduced by Senator Tim Scott addresses — and, if passed, may resolve — several of these issues.

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The Consequences of Unregistered Securities: SEC v. Mango Markets The Importance of Registering Securities with the SEC

VerifyInvestor.com

Securities — any “fungible, negotiable financial instrument that holds some type of monetary value” — must be registered with the Securities and Exchange Commission (SEC). Exemptions exist, such as Rule 506(c) of Regulation D. Generally speaking, before a security can be promoted, sold, or traded, it must be registered or issued pursuat to an exemption from the registration requirement. Failing to register a security carries some pretty heavy consequences, as we will discuss more fully below. Among them, however, is this: selling or attempting to sell unregistered securities is a felony.

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Results of the SEC’s 2024 Small Business Forum

VerifyInvestor.com

Led by the Office of the Advocate for Small Business Capital Formation, every year, the Securities and Exchange Commission (SEC) hosts a Small Business Forum where members of both the public and private sectors get together to discuss how the SEC might improve its policies affecting how small businesses raise capital for investors.

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SEC Accuses Investment Advisory Firm of Misleading Investors about its “Biblically Responsible Investing” Investment Strategy

VerifyInvestor.com

The U.S. Securities and Exchange Commission (SEC) recently instituted administrative proceedings and issued a cease-and-desist order with sanctions against an Idaho-based investment adviser firm. According to the SEC’s order, Inspire Investing, LLC (“Inspire” or “Inspire Investing”) materially misled investors as to its so-called “biblically responsible investing” strategy.

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Will Interest Rates Soon Get Cut?

VerifyInvestor.com

Federal Reserve Chair Jerome Powell (“Powell”) gave a much-anticipated speech recently at the Jackson Hole Economic Symposium — the invitation-only summit hosted each year by the Kansas City Federal Reserve.

In his keynote address, Powell examined the current economic situation for the nation and outlined the path ahead for monetary policy.

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The U.S. House of Representatives Passes the Expanding Access to Capital Act

VerifyInvestor.com

On March 8, 2024, an important new Bill was passed in the U.S. House of Representatives.  

According to Patrick McHenry (NC-10), Chairman of the House Financial Services Committee, the new Bill — H.R. 2799, known as the “Expanding Access to Capital Act” (the “Bill”) — builds on the success of the 2012 Jumpstart Our Business Startups Act (the “JOBS Act”). 

The new Bill is expected to provide several benefits for investors and the economy. 

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New Product Announcement: Anti-Money Laundering (AML) and Know Your Customer (KYC) Screening Service

VerifyInvestor.com

In our rapidly evolving financial landscape, knowing your customer is a critical part of the onboarding process. As technology advances and investment fraud reaches new heights, financial institutions and businesses are under increasing pressure to comply with Anti-Money Laundering (AML) and Know Your Customer (KYC) regulations. 

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Private Equity Strategies for Scaling Fintech Startups

VerifyInvestor.com

The fintech industry has rapidly emerged as a dynamic and transformative force in the financial sector, leveraging technology to enhance financial services' efficiency, accessibility, and customer experience. With innovations ranging from digital banking to blockchain, fintech startups are disrupting traditional financial models and unlocking new growth opportunities.

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Credit Card Fee Controversy

VerifyInvestor.com

Visa and MasterCard — two of the world’s largest payment-card networks — experienced a litigation setback recently when a federal court judge denied a proposed $30 billion settlement that would have ended the long-standing legal battle (referred to in this post as the “swipe fee litigation”) over the “interchange fees” (also known as “swipe fees”) that Visa and MasterCard charge merchants. The controversy of credit card fees, and the swipe fee litigation, has been going on for almost 19 years.  

As part of the most recent proposed settlement of the swipe fee litigation, Visa and MasterCard agreed to reduce swipe fees by at least 4 basis points for at least three years and cap their fees at 2023 levels for the next five years. They also agreed to allow merchants to steer customers to cheaper payment options. 

Despite these concessions, the federal judge refused to approve the settlement. As of the writing of this post, the judge’s reasoning underlying her decision is not yet known because the decision is sealed. 

What we do know, however, is that the decades-long credit card fees controversy rages on.

Swipe Fees 

Before we discuss the swipe fee litigation, it is best to understand what a “swipe fee” is and what the credit card fees controversy is about.

Every time a consumer uses a debit card or credit card to pay for a purchase, the merchant is charged an “interchange fee” — or, as it is more commonly known — a “swipe fee.” 

Because they control 80% of the market and have no competition, Visa and MasterCard set the price of the swipe fee that the banks charge when issuing a credit card. 

Since Visa and MasterCard tell the banks what to charge — instead of leaving that to the banks to determine — the banks do not compete among themselves to charge the lowest credit card fee. Whatever price Visa and MasterCard set is the price the banks charge and the price the credit card behemoths get. As a result, retailers are currently paying “an average of 2.24 percent fee each time they swipe a credit card, although those fees can be as high as 4 percent.” 

According to the National Retail Federation, aside from labor, swipe fees are the biggest operating costs for retailers. Together, credit card and debit card swipe fees are costing retailers and consumers (who, of course, ultimately foot the bill for the swipe fees) an astounding $170 billion a year.  

The National Retail Federation also notes that most customers pay the swipe fee as part of the credit card price — even if they don’t ever use the credit card. Not only that but now that more people order goods online, Visa and MasterCard have stepped in to charge fees for online use as well — and the swipe fee for online purchases is even higher than the fee for in-store purchases. 

According to reports, debit and credit card swipe fees drive prices up by $1,000 a year for the average family

The “Honor All Cards,” Rule 

In addition to paying a swipe fee, Visa and MasterCard impose what it called an “honor all cards” rule on merchants. 


According to this rule, if a merchant accepts any Visa or MasterCard, the merchant must accept all Visa/MasterCard credit cards  — without regard to the fact that the interchange fee may be different for different cards. 


In addition, the “honor all cards” rule imposed by Visa and MasterCard prevents merchants from encouraging customers to use other payment methods — including cash or cards that have lower swipe fees. The rules set up by Visa and MasterCard also prevent merchants from offering lower prices for paying by some means other than by credit card.  


The “Honor all Wallets,” Rule 

Nor have the credit card companies been slow to react as new technology has changed how people shop. 

As soon as Google Pay and Apple Pay enabled users to pay for goods and services with credit cards or debit cards in their digital wallets, Visa and MasterCard expanded their “honor all cards” rule to include an “honor all wallets” rule. 

With this rule, merchants accepting any digital wallets have to accept all digital wallets that include a Visa or Mastercard payment card (credit card or debit card) — thereby allowing Visa and MasterCard to dominate the digital wallet arena and restricting — if not eliminating — a merchant’s ability to bargain over which digital wallets the merchant will accept.


The Swipe Fee Litigation 

In 2005, twelve (12) million merchants filed a class action antitrust lawsuit against Visa and MasterCard and various banks that served as payment card issuers for Visa and MasterCard (collectively referred to as “defendants”), alleging that the defendants had violated the antitrust laws by adopting interchange rules and rates that constitute price fixing and by imposing supracompetitive fees — in other words, excessive interchange fees or swipe fees. 

Nineteen (19) years later, that lawsuit, (In re Payment Card Interchange Fee and Merchant Discount Antitrust Litigation, E.D.N.Y., No. 1:05-md-01720, 3/26/24), is still not fully resolved. 

As might be expected of a litigation that has lasted so many years and involves millions of plaintiffs and a significant number of defendants, the procedural history of the swipe fee litigation is long and extremely complex. In brief, it is this: after the initial filing in 2005, the litigants reached a historic settlement in 2012. However, this settlement was reversed on appeal. Then in 2018, a $5.5 billion dollar settlement was agreed to. This settlement was finally approved in 2019. In 2022, the $5.5 billion dollar settlement was appealed by a group of merchants and individuals who objected to the settlement. On March 15, 2023, the United States Court of Appeals for the Second Circuit upheld the settlement decision, and the settlement became final. 

However, the $5.5 billion dollar settlement did not fully end the swipe fee litigation. This is because it addressed only class action membership and opt-out issues in the case, and decided only money damages.  

The other part of the case — which the proposed $30 billion settlement addresses — is the injunctive relief sought by the plaintiffs. This is the settlement proposal that the federal judge recently denied.

The Proposed $30 Billion Settlement 

In March of 2024, a number of the plaintiff merchants in the swipe fee litigation and the defendants (i.e., Visa and MasterCard) filed a motion seeking preliminary approval of a settlement. Unlike the money damages aspect of the case, this proposed settlement sought injunctive, or equitable relief

Injunctive or equitable relief asks a court to compel a defendant to do or refrain from performing some action. 

In this instance, the proposed $30 billion settlement

  • Required defendants to drop the average swipe fee to at least 0.04 percentage points for 3 years,

  • Required the average swipe fee to stay at 0.07 percentage points below the current average for five years, and 

  • Provided merchants with more discretion to offer discounts or impose surcharges, while requiring Visa and Mastercard to cap rates for five years and remove anti-steering provisions.

It did not, however, change the “honor all cards” rule. Nor did it address what would happen once the five years were up. 

Not all merchant plaintiffs agreed with the proposed settlement. 

Many criticized it for not going far enough — arguing that it offered “very small and very temporary” relief. Certain retailers, like Target Corp. and Starbucks Corp., who opted out of the previous class settlement to pursue their own actions, filed objections to the settlement so they could go to trial. 

What’s Next?

Although the judge’s reasons for rejecting the settlement are not yet known, it is expected that the next step for all parties will be trial.

In the meantime, during all these years the credit card controversy has not been completely ignored by Congress. Instead, legislation has been introduced several times to address the problem. Unfortunately, prior legislative proposals have failed. 

The most recent bill, the Credit Card Competition Act of 2023, if passed, would introduce some competition by requiring banks to include a second network on credit cards. This way, Visa and MasterCard would not be the only credit card providers — increasing competition and allowing merchants to choose between networks.  

According to some reports, the Credit Card Competition Act of 2023 would save business owners and consumers 11 billion a year. 

The Future of Payments and Potential Impact on Fintech.

While the credit card fees controversy rages on, some believe that the depth of the controversy and its lack of resolution is paving the way for alternative payment pathways to emerge. 

Some alternative solutions, such as open banking — a financial services model that allows third-party providers to have access to consumers’ bank accounts — are already widely used in the European Union and parts of Asia, and may soon alter the fintech competitive landscape here in the United States as well. 

Electronic payments (like Venmo) are also a ready alternative — but they have their limits.

Blockchain technology, on the other hand, just may be able to give the credit card giants some serious competition in the near future. Boosted by technological innovations and creative thinking, blockchain offers a faster, more secure and less expensive payments system  — and since it uses digital money (Bitcoin or other cryptocurrencies), it has the advantage of not requiring a “swipe fee.” 

We can expect the future of payments to change rapidly in the upcoming years. While it may not end the credit card fees controversy completely, technological advances and financial innovation just may give the Visa/MasterCard “duopoly” a run for their money. 

At VerifyInvestor.com, we recognize the regulatory hurdles that both issuers and investors encounter. Regulatory exemptions such as Rule 506(c) require issuers to verify investor status, but determining accredited investor status independently can be challenging. To address this, we provide premier accredited investor verification services. Our solutions (which also include qualified purchasers and qualified clients at VerifyInvestor.com are designed to be swift, efficient, affordable, confidential, and dependable, assisting companies in seamlessly fulfilling their legal requirements to verify accredited investors.

Accelerating Trades: The Impact of Moving from T+2 to T+1 Settlement Cycle in U.S. Financial Markets

VerifyInvestor.com

How long does it take between the date you buy a security (“transaction date”) and the date it shows up in your account (“settlement date”)? Or, if you sell a security, how long does it take between the date you sell the security and the date the money shows up in your account?

Two days, you say?

Not anymore.

On February 15, 2023, the Securities and Exchange Commission (SEC) adopted a rule shortening the standard securities “settlement” — the time it takes for the transfer of money and securities to reach the appropriate buyer/seller — from two (2) days (known as “T+2”) to one (1) day (known as “T+1”). 

Under the new rule, all transfers of securities affected by the rule (see below) will settle within one business day of their transaction date

For all securities transactions that this new “settlement cycle” applies to, the rule goes into effect on May 28, 2024

From T+2 to T+1.

Concerning the purchase and sale of securities, the “settlement cycle” of a security refers to the time it takes for the official transfer to be completed. In other words, the time it takes for the security to get to the buyer’s account, and the money to get to the seller’s account.

Before 1993, the settlement cycle for most securities was 5 business days (“T+5”). Then, in 1993, the SEC shortened it to 3 days (“T+3”). In 2017, the SEC shortened it again. This time the cycle went from 3 business days to 2 (“T+2”). Now, according to the new rule effective on May 28, 2024, the settlement cycle will be reduced once more: from T+2 to T+1.

The new T+1 rule applies to:

  • stocks

  • bonds

  • ETFs

  • municipal securities

  • some mutual funds

  • limited partnerships that trade on exchanges.

What the new rule does not change is the ability of the parties to a transaction to agree to a different settlement date. However, any such agreement must be expressed and must be done at the time of the transaction. 

Why a shorter settlement cycle?

Why does the SEC keep shortening the settlement cycle?

According to the SEC, there are basically two reasons:

  1. Risk reduction, and

  2. Increased operational efficiency in the securities market.

Reducing risk to protect investors is the main reason why the SEC deems it important to shorten the settlement cycle for securities. As the old English proverb puts it, “there’s many a slip ‘twixt the cup and lip,” meaning (in the context of securities) that the longer a transaction takes to settle, the higher the risk that either the money or the security will not be there. So, shorter settlement cycles are better for risk reduction. Risk reduction provides greater protection for investors.

Likewise, shorter settlement cycles improve the efficiency of the securities market. Some of the benefits of shortening the settlement cycle to T+1 expressed in the comments the SEC received to the proposed move to T+1 included, (were not limited to): increased financial stability, improved capital liquidity, and reduced systemic risk in the financial system.

The view of many in the financial industry is that reducing the trade settlement cycle reduces operational costs, market risks, and counterparty risks while increasing market liquidity and allowing for more efficient use of capital. In addition, recent events such as COVID-19 and the 2021 “meme stocks” have highlighted the issue of market volatility — making shorter settlement cycles more desirable.

What will the impact of shorter settlement cycles be?

For the most part, experts believe that retail investors will not notice much of a difference once the T+1 rule goes into effect. On the other hand, certain customers will need to be aware that the new rule may have some ramifications for them. For example, in online trades where a customer uses automated clearing house funds (ACH) for payment, it is important to be aware that the T+1 rule could mean that payments will be made sooner than previously. In other words, customers may not be able to rely solely on the funds coming out of the ACH. This is because the T+1 transaction may settle before the funds clear the ACH. Thus, customers should be certain to maintain sufficient funds in their accounts.  

It appears that the most pressure from the new rule will fall on those individuals and entities that prepare and process security transactions. Thus, it is expected that the brunt of the impact will be felt by issuers, underwriters, brokers, clearinghouses, and other institutions. To be ready for the change that shorter settlement cycles will bring, some companies may need to increase their budgets or add technology to automate their processes. Others will want to hire more staff. 

The other main area in which the move from T+2 to T+1 will be felt is in cross-border or international investments. For financial institutions that trade globally or in different time zones, shortening the settlement time may very well create a series of problems for both investors and issuers.

Finally, the SEC will continue to evaluate the possibility of moving to a T+0 (real-time or same-day) settlement standard cycle in the future.

Technology and innovation in the financial space are moving at lightning speed. And the SEC is constantly updating and amending its rules to keep up with those changes. All industry players need to be ready to move with the SEC and its regulatory changes — fast.

At VerifyInvestor.com, we recognize the regulatory hurdles that both issuers and investors must navigate. Regulations such as Rule 506(c) require issuers to confirm the accredited status of investors, a task that can be challenging to manage independently. To address this, we provide top-tier accredited investor verification services. Our services at VerifyInvestor.com are designed to be fast, efficient, cost-effective, confidential, and reliable, ensuring that companies can seamlessly and fully comply with their legal obligations to verify accredited investors.